So We’re Back With Coke Studio @ MTV Season 3! Celebrating Diversity By Showcasing The Rich Musical Landscape of India.
The first two seasons of Coke Studio@MTV brought a confluence of diverse musical genres – both vocal & instrumental – from traditional to contemporary, from regional to folk. CokeStudio@MTV is back with the season 3 which has become the trademark of the show, is a reflection of the cultural nuances of our country. Last year left viewers and listeners asking for more, with songs that have now become mega hits, like Madari, Husna, Saathi Salaam, Chaudhari, and a never ending list. The Season 3 will be premiered in 17th August 2013 on MTV India.
Coke Studio is a one of its kind platform that has made an attempt to unite our diverse country’s myriad musical disciplines to create exceptional musical confluences. The response to Season 2 was overwhelming and Season 3 will build on the learnings of the previous two seasons. The youth of today want more than the usual and Coke Studio will endeavour to quench their thirst for original music created by India’s most popular music producers.
With season 3, looking to stretch the boundaries on experimentation and collaboration to create songs that will make our listeners proud of our country’s rich musical landscape. And this time too, all 8 episodes in the season are being produced by different producers. This means, a different sound across every episode! The 8th episode as always is an opportunity for young musicians to take their music to a large audience, so this episode will see 6 young artists who are poised to take off as the next superstars in the Indian music scenario who will produce one song each.
The Music Producers for Season 3 are:
AR Rahman: The God of Music – A man who needs no introduction, AR Rahman is undoubtedly one of India’s biggest & best musicians of all the time! That makes him the perfect fit for Coke Studio@MTV without any doubt.
Amit Trivedi: Amit, his film journey started with Aamir & Dev D. Over the years he has established his unique style through ground-breaking innovations by infusing an indie spirit into film music. His favourite genres include rock and western classical and he is fond of playing the clarinet and harmonica. It wouldn’t be wrong to say that his name comes after AR Rahman, who altered the texture of Bollywood music. He was part of the very successful season 2 on Coke Studio@MTV with hits like Chaudhary, Nirmohia, Yatra and Bari Bari & is all set to showcase a brand new side of his music this season.
Ram Sampath: Ram started out playing keys in a rock band & got interested in the world of professional. Some years back, he took a break from his regular routine to rediscover his classical roots. He considers himself a music schizophrenic & is as much in love with Indian folk music. His versatility and the wide fusion repertoire makes him one of the edgiest mainstream musicians in India’s current generation.
Salim-Sulaiman: Salim mastered the piano at the Trinity College of Music in London while Sulaiman took up tabla training with legends like Taufiq Qureshi and Ustad Zakir Hussain. They have been composing music for over a decade, the duo had also composed for many Indipop performers. Their unique take on Indian Sufi makes their music stand out among many others in the Indian music scape. They seek to return to their roots and present the musician culture of India in a form the youth of today identifies.
Clinton Cerejo: Clinton’s rendezvous with music started with singing advt jingles at the age of 17. Eventually he moved into music arrangement and production. Composer AR Rahman happened to give him the break. His meticulous music and vocal arrangements give his music a unique edge. Clinton feels that he has always been attracted towards the texture of a song and all the elements that go in producing it. He was part of the very successful season 2 on Coke Studio@MTV & his composition. Madari was the song with the highest YouTube hits last year. This time around, he is set to raise the bar even higher.
Hitesh Sonik: Hitesh is proficient in playing the guitar, flute, tabla and a bit of the keyboard too. Hitesh discovered the music arranger in him and took to arrangement full time while working with Vishal Bhardwaj. He now works as a music arranger and composer who expertly infuses substance and haunting bass patterns into compositions. He was part of the very successful season 2 on Coke Studio@MTV & the song Husna was one of the most popular & transcending melodies of season 2 that got him rave reviews from across the border as well. In Season 3, he aims to blur musical boundaries to create a new sound that will resonate forever.
Papon: Angaraag Mahanta, known by his nickname Papon is an Indian singer, composer and record producer from Assam. Papon’s initial training was in Indian Classical, devotional and Folk music. His music covers genres such as ambient electronic, acoustic folk and new age Indian classical music. Papon has featured as a singer on both the earlier seasons of CokeStudio@MTV. His hit single from season 2, Tukaari left his fans wanting more and this time he will curate an entire episode. Papon manages to straddle his Indie, folk & Bollywood roles with ease & is set to bring some magic into the third season of Coke Studio@MTV!
Over the past two seasons Coke Studio@MTV has got enormous popularity from music enthusiastic people by an exceptional journey through the heart and soul of music where experimentation is key and leads to the creation of something far greater than its parts! So be ready to listen the magical journey
